Leadership & Governance · Template
Case for Support & Major-Gift Ask Templates
Make the ask compelling and land it
A case for support that lands, and an ask that closes.
The case for support is the document every major gift conversation rests on. Most are three pages of adjectives. This template is built for the reader — a specific donor who wants specific numbers, a specific plan, and a specific ask.
What’s inside
- Case-for-support template in two lengths (two-page and eight-page)
- Six major-gift ask templates covering different donor relationships
- A one-page cheat sheet on responding to the four most common donor pushbacks
- Guidance on the number the ask should actually be (usually higher than you think)
You may not need this if: You've closed multiple six-figure gifts already and have your own scripts.
$39
Buy — $39