Donor Retention Playbook

Keep the donors you worked to win.

Acquiring a donor costs six times what retaining one does. Every nonprofit knows this. Almost no nonprofit runs a retention playbook that matches. This one is honest about what actually moves retention — and what's just performative.

What’s inside

• Retention playbook by giving level (first-time, mid, major)
• Twelve-month stewardship calendar with template touches
• The four data points that predict lapse — with what to do about each
• Guidance on the retention metrics that matter and the ones that mislead

You may not need this if: Your retention rates are strong across giving levels and you know why.