Nonprofit Careers · Guide
Personal Brand Audit Checklist
See yourself as a search committee will
Audit your brand the way a search chair will.
Before an executive recruiter reaches out, they Google you. This checklist walks through what a search chair actually looks at — LinkedIn, first-page results, tone of your public writing, and the gaps that make them hesitate to call. Honest, uncomfortable, and cheaper than finding out after a rejection.
What’s inside
- The twelve-item search-chair audit — what they check, in the order they check it
- A one-page "close the gaps" plan for the three items you're likely to fail on
- Guidance on the old content you can't delete and what to do instead
- A short section on the difference between a strong brand and a loud one
You may not need this if: You've been on the other side of a search and already know how you look on paper.
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