According to Giving USA 2019, charitable giving in the United States totaled an estimated $427.71 billion in 2018. This marks a 1.7% increase from 2017. Individual giving accounted for the largest share of donations at 69%, followed by foundations (15%), bequests (9%), and corporations (7%).
As we enter a new decade, it is important for nonprofit organizations to be aware of current and future trends in fundraising so that they can adapt their strategies accordingly. Keep reading to learn about some innovative fundraising strategies that are sure to get results.
1. Peer-to-Peer Fundraising
Peer-to-peer fundraising is a type of crowdfunding where supporters raise money on behalf of your organization by creating their own personal fundraising campaigns. This strategy is popular because it gives supporters a way to get actively involved in your mission while also allowing them to tap into their personal networks of family and friends.
One way to maximize the success of peer-to-peer fundraising is to provide your supporters with everything they need to run a successful campaign, such as templates, sample emails, and social media graphics. You should also consider offering incentives, such as prizes for the top fundraisers.
2. Corporate Giving Programs
More and more corporations are looking for ways to give back to the community, and one way they do this is through corporate giving programs. These programs typically involve matching employee donations or offering grants to nonprofit organizations that align with the company’s values.
If you’re interested in pursuing corporate giving opportunities, start by reaching out to businesses in your area and asking if they have any programs in place. You can also look for companies that offer matching gift programs and see if any of your donors work for one of those companies.
3. Crowdfunding Campaigns
Crowdfunding platforms like Kickstarter and GoFundMe have become increasingly popular in recent years, and they show no signs of slowing down anytime soon. If you’re considering launching a crowdfunding campaign, there are a few things you need to keep in mind in order to make it successful.
The first is to set a realistic goal that takes into account the costs associated with running the campaign as well as the percentage of people who typically donate to crowdfunding campaigns. Next, create compelling campaign materials that tell potential donors why their support is needed and how their donation will be used. Finally, be sure to promote your campaign through email, social media, and other channels so that it reaches as many people as possible.
These are just a few innovative fundraising ideas that are sure to help you reach your goals. Remember that it is important to stay up-to-date on current trends so that you can adjust your strategy as needed. And don’t forget the basics! Even if you implement all of these cutting-edge ideas, you won’t see results unless you also focus on building relationships with your donors and providing them with quality customer service.
