Director, Brand and Public Relations, Pratham USA


At Pratham we have a vision for India where every child can go on to live a good life and earn a good livelihood wherever in the country they are born and raised. We believe that every child has the right to a quality education – one that prepares them for life and for work. Since 1994, when we started our work in Mumbai, we have been trying to address that.

What we do:

LITERACY AND LEARNING INTERVENTIONS engage children ages 3-14 in order to improve their basic reading, writing, and math skills.

VOCATIONAL TRAINING promotes economic self-sufficiency for young adults through training and job placement.

GIRLS’ EDUCATION PROGRAM assists female dropouts over the age of 14 in completing their secondary school education and earning their 10th Standard diploma.

RESEARCH AND ADVOCACY EFFORTS measure and provide reliable data on children’s learning. EDTECH SOLUTIONS empower students to use self-driven curricula to learn outside of the classroom.


We reach millions of children and youth in India each year through operations in 23 cities, 21 states, and two union territories. The past 12 months have been like no other. Facing up to the challenges of Covid-19 we have:

· Reached 500,000+ children directly with learning opportunities suited to their own level

· Served 20,000 communities

· Helped 200,000+ children catch up on lost learning due to school closures

· Given 4,000+ young women a “second chance” to earn their secondary school certificate

· Trained over 50,000 youth and placed 27,000 in jobs

· Equipped more than 700 partners with digital learning content through Pradigi Open School

Our ASER survey has continued to inspire a network of citizen-led assessments of children’s learning in 14 countries on three continents.

Pratham USA:

Pratham USA is a 501(c)(3) charity with chapters across the United States. We raise awareness and mobilize the financial resources that make our work possible.

Job Description

This role is an exciting opportunity to build and steward Pratham’s brand in its donor markets (predominantly the USA) at a powerful inflection point in the organization’s evolution. While Pratham is well-established as an organization providing learning opportunities at scale across India and beyond, our growth aspirations are significant – for the next five years and beyond. This will require a dedicated period of donor growth and diversification to deliver the positioning and funds needed to meet those goals; and, in this role, you will have the opportunity to help drive both.

You have the chance to make Pratham the go-to authority for institutions, both within and outside the global education sector, to consult; to learn from; and to fund. In this position, you will build a brand and PR function from scratch, and you will support nascent efforts to promote Pratham’s work with corporate and philanthropic funders outside India.

The Director, Brand and Public Relations, will report directly to the chief executive officer and work closely with the national board of directors to develop the long-term vision and strategy for Pratham’s brand and public positioning. This strategic position will play a key role in establishing Pratham’s presence on the global stage, enhancing brand awareness through a variety of media including digital marketing, strategic events, publications and more.

The Director, Brand and Public Relations will work closely with a talented team of consultants and develop the long-term vision for resources to deliver upon key strategic initiatives. This influential role is ideal for an experienced PR leader with a strong understanding of the international development landscape.

Key Responsibilities:

1. Communications

● Strategy: Develop, implement and measure progress against strategy for the protection and promotion of the Pratham brand with audiences outside India (focus on the USA, UK and UAE), working hand in hand with communications colleagues in India

● Thought leadership: Develop a thought leadership positioning and platform to position Pratham with institutional funders (corporate and philanthropic foundations) and the global education community, working hand in hand with the strategic partnerships team (India) and CEO, India

● Donor marketing: Develop and implement communications strategies and content to support outreach, proposal development and stewardship of institutional funders, in partnership with PUSA colleagues

● PR: Cultivate relationships and drive coverage with global and in-market elite policy and business media to raise brand awareness with priority institutional donors

● Conferences and other owned media: Build and manage relationships with strategic conferences and other third party platforms to position Pratham brand with institutional donors

● Social media: Work closely with digital manager to develop and deliver a social media strategy that increases brand awareness and drives conversion of institutional donors

● Leadership communications: Build communications approach for CEO, PUSA, CEO, India and other key organizational champions, supporting champion voices with content development (speeches and presentations) and training as needed

● Third party champions: Cultivate a network of third party champions to drive awareness and credibility of the Pratham brand with institutional donors – and equip them to provide endorsement at key moments and with key audiences

● Employee engagement: Lead employee engagement for PUSA staff and consultancy partners, with a view to staff championing the brand in all that they do

● Content creation: Develop and maintain a bank of core Pratham brand content, briefing designers and other creative resources as needed – and developing a suite of core content designed to engage institutional donors

● Measurement and reporting: Lead measurement and reporting on awareness and favorability of the Pratham brand among institutional and Major Gift donors outside India

2. Leadership and Administration

● Leadership: Support the leadership team to ensure operations and resources are managed in accordance with policies and procedures, ensuring compliance with legal requirements and good practice in all aspects of the charity’s work

 Financial Management: Support the leadership team to ensure the development of the annual budget and ensure effective monitoring and management of the budget

● Staff management: Perform the full scope of supervisory responsibilities for direct reports and consultants

● Representation: Represent Pratham as required both in private and public settings

● Boards of Trustees: Support the CEO in reporting to the trustees of Pratham entities

Other duties that may be required by the CEO and board of trustees.


  • A minimum of 10 years senior leadership experience in a global nonprofit
  • Proven track record of developing and implementing brand and PR initiatives
  • Strong leadership skills and executive presence. Experience working with boards and senior level volunteers.
  • Experience of working in international development communications at global and country level
  • Experience of working with or within institutional donors (foundations experience is required, with experience of corporate donations a bonus!)
  • An ability to develop and execute communications strategies to achieve change working with a wide variety of stakeholders
  • Proven expertise in brand, thought leadership and creative content development
  • A network of global and/or USA/UK elite media contacts
  • Up to date PR and digital communications experience
  • Strong team working orientation, with the ability and social skills to work collaboratively with staff at all levels and all parts of the organization; and externally
  • Exceptional written and verbal communication skills
  • Political sensitivity and ability to apply good judgment in decision making



The position is full-time with competitive compensation commensurate to experience and skillset. Additionally, Pratham USA offers a generous benefits and vacation package, including 401(K) and health benefits.

Location and Travel

This is a remote/work from home role based in the USA. Travel within the US or the UK is required (30-40 days of the year including weekends), sometimes at short notice.

Pratham USA is an equal opportunity employer and encourages people from diverse backgrounds to apply for positions within our organization.

Apply Now:

Pratham USA Search for Regional Manager

Job Categories:


Closing Date:

Open until filled


Applications will be reviewed on an ongoing basis; early application is strongly suggested.

Mariya Yurukova, MBA, CFRE

President & CEO

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